Who we are
A human-first strength sanctuary.
We help people build strong bodies, nourish their minds, and step into empowered lives through evidence-based, intentional strength training.
IRON DEN is a focused training environment for people who value structure, coaching, and long-term growth both physically and mentally.
We are a place where strength is practiced, not performed. Where discipline, consistency, and learning shape identity over time.
This is what makes training at IRON DEN an ELITE experience.
Our Story
PPR ELITE Training began with a simple but uncompromising belief: strength training should be rooted in truth, education, and respect for the human in front of us. Long before IRON DEN became a physical space, PPR ELITE existed as a standard—a commitment to evidence-based coaching, intentional programming, and long-term development over quick fixes or performative fitness. ELITE was never about exclusivity or image. It was about discipline, integrity, and doing the work in a way that actually improves people’s lives.
At the core of everything we do is the ELITE mantra: Strong Bodies. Nourished Minds. Empowered Lives. We believe physical strength builds mental clarity. Education builds autonomy. And empowered individuals create meaningful change far beyond the walls of the gym. Our mission is not only to help people get stronger—but to help them carry that strength into their families, their work, and their communities. As IRON DEN grows, so does that impact—one person, one practice, one community at a time.
IRON DEN by PPR ELITE is where that standard lives in physical form. The name reflects both purpose and protection. Iron represents strength built through consistency, resilience, and effort over time. Den represents safety, grounding, and belonging—a place where people are supported, coached, and challenged without chaos or comparison. This is a private strength sanctuary designed for people who want structure, education, and clarity—not noise.
Meet the Founder
We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.
Contact us
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